The Nonverbal Translator
“The Nonverbal Translator” is the title of a book due out soon.
If it were a scientific treatise on translation, it would probably start with the concept of cognitive empathy. However, there is nothing academic about “The Nonverbal Translator”, so this concept would be out of place. But not necessarily its implications – as translators, we are so preoccupied with the verbal nature of our work that we might lose sight of how our clients see our products and services.
I believe that looking at what we do through the client’s eyes not only gives us insights into our clients and how they perceive and experience our translations, but also helps us to become better – and more successful – translators.
If a picture is worth a thousand words, what does it mean for us wordsmiths? I think that there is still a lot to learn from other industries, especially those dealing with visual communication and design, to make your translation business and the value of your translation more visible. Being a “nonverbal” translator for a change can be a fun way to reappraise your workflows, techniques, marketing strategies, and client communication.
To receive information when the book will be released, please subscribe here.
I am not going to spam you. Ever.
Valerij Tomarenko, author of "The Nonverbal Translator"